Step 3: Write a Script & Create a Storyboard The brief should be as detailed as it needs to be without being overly long. It’s crucial to ensure that you list down all the vital data and research you have gathered during the planning stage. Here’s a simple format that you can use to plan your video’s production brief: Source It covers details of everything your video’s production process should entail- objectives, target audience, core message, budget, and timelines. A video production brief is a guide that logs the entire production process to ensure nothing goes off-track. The more messages your content contains, the greater the risk of baffling your viewers.Īfter you are sure of the messaging, start with your production brief. The entire format of the video, animation, motion graphics reiterated the same message- power.Īt times you’ll need multiple messages conveyed through your video, but it’s ideally good to keep to no more than a few key messages. Once you’ve got your answers, you need to turn around to deliver something that will encourage your audience to think, feel and act that way- that’s your video’s core message.įor instance, Apple’s iPhone 12 introductory video harped on the messaging of “the most powerful iPhone ever”, focusing on its new 5G feature and robust exterior.
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